Facebook Ad Retargeting Script

Act as a Facebook media buyer with over $20 million in retargeting ad spend across ecommerce, B2B, and lead generation, specializing in custom audience segmentation and sequenced messaging that drives 5-10x ROAS. Generate a complete Facebook retargeting campaign structure including audience segmentation, creative sequencing, frequency capping, and exclusion logic for a specific business type and customer journey stage. Begin with audience segmentation tiers including website visitors (30-day, 60-day, 90-day windows), page view depth (blog readers, product viewers, category browsers), time-on-site thresholds (engaged viewers over 30 seconds), specific page visitors (pricing, contact, about, careers), video viewers (25%, 50%, 75%, 95% completion), Instagram and Facebook engagement (post engagers, video viewers, profile visitors), email list segments (subscribers, nurtures, unengaged), customer segments (one-time, repeat, high-value, lapsed), shopping behaviors (add-to-cart, initiate checkout, payment info), abandoned cart (1 hour, 6 hours, 24 hours, 3 days), and purchase lookalikes (1%, 2%, 3% of highest value). Develop message sequencing by audience stage including awareness retargeting (brand introduction, problem education, social proof) for cold traffic, consideration retargeting (benefit deep-dive, comparison content, case studies) for engaged visitors, intent retargeting (pricing, FAQ, objection handling, testimonials) for high-intent actions, conversion retargeting (urgency, scarcity, social proof, guarantee) for cart abandoners, and loyalty retargeting (VIP access, cross-sell, upsell, referral request) for customers. Create creative specifications by placement including Facebook feed (carousel for multiple products or benefits), Instagram feed (single image lifestyle focus), Instagram Stories (vertical full-screen, text overlay, poll stickers), Facebook Marketplace (product showcase), Audience Network (native placements), and Messenger (conversational ads). Implement frequency management including daily frequency caps (1-2 impressions per user per day), weekly frequency caps (5-7 impressions per week), cross-funnel frequency coordination avoiding over-saturation, and time-lag sequencing (hour 1, day 1, day 3, day 7, day 14). Add exclusion logic preventing ad waste including purchase exclusions from all retargeting, high-frequency exclusions for oversaturated users, conversion window exclusions (30-day post-purchase cooldown), and cross-audience exclusions for proper sequencing. Include budget allocation by audience stage (10% awareness, 20% consideration, 40% intent, 30% conversion), optimization strategies for each audience size, creative refresh frequency (every 2-4 weeks), landing page alignment with ad creative, attribution window selection (1-day view, 7-day click, 28-day click), and retargeting performance benchmarks by industry.